DA Training & Performance Limited
Personal Trainers
DA Training & Performance Limited
Unit 3 Windsor Rd, Redditch
# DA Training & Performance Limited
DA Training & Performance Limited, based in Redditch, is a specialist strength and conditioning coaching business operated by Dan Allen. The company works with competitive athletes and fitness enthusiasts seeking to improve their performance, movement quality and physical conditioning.
The business serves athletes across various sports—particularly those in motorsport, as evidenced by client Cameron Fraser's motorcycle racing background—alongside general fitness clients wanting to enhance their strength, consistency and overall wellbeing. They work with fitness professionals, competitive athletes and individuals seeking supportive guidance through their fitness journey.
What distinguishes DA Training & Performance is Dan's tailored approach to programming. Rather than generic training plans, he designs bespoke programmes aligned to each client's specific sport and goals. The testimonials highlight his deep technical knowledge in strength and conditioning—described by fellow fitness professional Richard Bennett as "second to none in town"—combined with his ability to remove ego and bias from training whilst providing external accountability.
The business emphasises creating a supportive, friendly training environment where clients achieve measurable physical and mental health improvements. Dan demonstrates expertise in injury rehabilitation alongside sports performance, having successfully helped clients recover from chronic injuries whilst maintaining competitive fitness levels.
Operating from Athena Performance on Windsor Road, the company prioritises consistency, long-term client relationships and results-driven coaching underpinned by genuine expertise rather than commercial shortcuts.
DA Training & Performance Limited, based in Redditch, is a specialist strength and conditioning coaching business operated by Dan Allen. The company works with competitive athletes and fitness enthusiasts seeking to improve their performance, movement quality and physical conditioning.
The business serves athletes across various sports—particularly those in motorsport, as evidenced by client Cameron Fraser's motorcycle racing background—alongside general fitness clients wanting to enhance their strength, consistency and overall wellbeing. They work with fitness professionals, competitive athletes and individuals seeking supportive guidance through their fitness journey.
What distinguishes DA Training & Performance is Dan's tailored approach to programming. Rather than generic training plans, he designs bespoke programmes aligned to each client's specific sport and goals. The testimonials highlight his deep technical knowledge in strength and conditioning—described by fellow fitness professional Richard Bennett as "second to none in town"—combined with his ability to remove ego and bias from training whilst providing external accountability.
The business emphasises creating a supportive, friendly training environment where clients achieve measurable physical and mental health improvements. Dan demonstrates expertise in injury rehabilitation alongside sports performance, having successfully helped clients recover from chronic injuries whilst maintaining competitive fitness levels.
Operating from Athena Performance on Windsor Road, the company prioritises consistency, long-term client relationships and results-driven coaching underpinned by genuine expertise rather than commercial shortcuts.
Services offered
Personal trainingStrength and conditioning coachingSports performance programmingInjury rehabilitationGym-based trainingAthletic assessmentBespoke training plan designOnline coaching