# Maxwell Coaching

Maxwell Coaching provides bespoke running and triathlon coaching for athletes juggling demanding schedules with serious performance ambitions. Based in Chippenham, they work with runners and triathletes of all abilities across the UK and beyond, offering fully remote coaching with unlimited contact and plan adjustments.

What sets Maxwell Coaching apart is their rejection of cookie-cutter training plans. Michelle and Chris Maxwell combine 35 years of personal competing experience with 16 years of professional coaching credentials. Both are PhD scientists who apply rigorous analytical methods alongside holistic coaching principles. They understand the reality of balancing training with work and family—Michelle raised three elite-athlete teenagers whilst building a coaching career; Chris brings decades of experience across running, ultrarunning and triathlon disciplines.

The team's qualifications are substantial: Michelle holds UKA Event Group Endurance Running Coach (Performance) accreditation and is a UESCA-certified Ultra Running Coach. Chris brings equivalent expertise across triathlon and running disciplines.

Rather than receiving coaching from a single individual, clients benefit from a two-person team approach. Every training plan is customised around personal circumstances, goals and life's unpredictability. This personalised methodology, combined with their lived experience of elite competition and coaching at international level, creates a coaching partnership that genuinely comprehends the demands of serious endurance sport within real life constraints.