Helen Percival Fitness
Personal Trainers
Helen Percival Fitness
Unit 4, Towcester
# Helen Percival Fitness
Helen Percival Fitness is a specialised fitness coaching business in Towcester that caters primarily to people over 40, those recovering from surgery, and individuals preparing for procedures. With 20 years of experience, Helen delivers personalised strength training, mobility work, and Pilates through both one-to-one sessions and intimate small group classes (maximum 6 people).
What sets this business apart is its laser focus on safe, effective training for a demographic often overlooked by mainstream gyms. Rather than generic workouts, Helen creates fully customised plans addressing specific needs—whether that's regaining confidence post-surgery, building functional strength, improving balance, or managing joint issues. The addition of nutrition guidance ensures clients receive holistic support beyond the gym floor.
The business operates 14 weekly classes from their Unit 4 base at LucasBridge Business Park, demonstrating strong local demand. With 40 clients served and a testimonial highlighting Helen's ability to keep clients on track even during holidays, there's clear evidence of relationship-building and accountability—hallmarks of quality coaching.
The 50% discount on first sessions removes barriers to entry, whilst the straightforward messaging about weight loss results and pain-free movement resonates with the target audience seeking tangible outcomes, not fitness fads.
Helen Percival Fitness is a specialised fitness coaching business in Towcester that caters primarily to people over 40, those recovering from surgery, and individuals preparing for procedures. With 20 years of experience, Helen delivers personalised strength training, mobility work, and Pilates through both one-to-one sessions and intimate small group classes (maximum 6 people).
What sets this business apart is its laser focus on safe, effective training for a demographic often overlooked by mainstream gyms. Rather than generic workouts, Helen creates fully customised plans addressing specific needs—whether that's regaining confidence post-surgery, building functional strength, improving balance, or managing joint issues. The addition of nutrition guidance ensures clients receive holistic support beyond the gym floor.
The business operates 14 weekly classes from their Unit 4 base at LucasBridge Business Park, demonstrating strong local demand. With 40 clients served and a testimonial highlighting Helen's ability to keep clients on track even during holidays, there's clear evidence of relationship-building and accountability—hallmarks of quality coaching.
The 50% discount on first sessions removes barriers to entry, whilst the straightforward messaging about weight loss results and pain-free movement resonates with the target audience seeking tangible outcomes, not fitness fads.
Services offered
Personal trainingPilates classesWeight loss programsPost-surgery recovery trainingPre-surgery preparationNutrition guidanceSmall group trainingOne-to-one coaching