# Scandinavian Fitness

Scandinavian Fitness is London's pioneering mobile personal training company, founded by celebrity personal trainer Linda Hedenstrom and celebrating 15 years in 2024. Based across Notting Hill, Chelsea and Kensington, with studio gym locations in Queensway and East London, they bring expert fitness coaching directly to clients' homes, parks or dedicated facilities.

The company specialises in sustainable lifestyle transformation rather than quick fixes or fad diets. They serve health-conscious Londoners seeking meaningful, long-term change through personalised training programmes paired with Nordic-inspired nutrition guidance. Their clientele ranges from fitness enthusiasts wanting structured results to expectant mothers and new parents requiring specialised, safe pre-natal and post-natal care.

What distinguishes Scandinavian Fitness is their Scandinavian methodology—combining evidence-based training with healthy Nordic recipes and holistic wellness principles. Their highly educated, predominantly female personal trainers deliver bespoke programmes tailored to individual circumstances. The business operates flexibly: clients can train at home, outdoors or in their studio gyms, removing barriers to consistency.

Their signature offerings include The Viking Plan—an intensive 12-week programme with three weekly sessions and nutrition coaching—and Mum's the Word, addressing pre-natal and post-natal fitness with specialised expertise. The Nordic Lifestyle Plan provides ongoing support for sustainable, independent fitness maintenance. Rather than imposing rigid regimens, Scandinavian Fitness empowers clients with knowledge and strategies for lasting behavioural change, backed by continuous professional support and monthly nutritional reviews.