AGPT Coaching
Personal Trainers
AGPT Coaching
Drivers Wharf, Southampton
# AGPT Coaching - Business Description
AGPT Coaching is a strength-focused personal training and coaching business based in Southampton, founded by Amy Richardson. The business specialises in working with women who want to achieve genuine fitness results whilst maintaining balance and avoiding extreme approaches or burnout.
Amy offers a dual-service model: in-person personal training sessions in Southampton and remote online coaching for clients anywhere. Additionally, she provides specialised photoshoot preparation coaching for clients preparing for competitions or professional photography sessions.
What sets AGPT Coaching apart is its holistic philosophy. Rather than pushing restrictive diets or unsustainable training protocols, Amy eliminates complexity and overwhelm, providing education-focused coaching that builds both physical transformation and mental confidence. Her natural bodybuilding background gives her credible expertise in strength and body composition training.
The business leverages multiple touchpoints with clients: a YouTube channel offering free educational content about training and nutrition, partnerships with reputable supplement and nutrition brands (Gold Standard Nutrition, Conteh Sports, The Muscle Shed), and coaching education resources through J3U. These partnerships reinforce her positioning as a knowledgeable professional rather than a generic trainer.
Amy's target audience is women seeking sustainable, evidence-based strength training without shame, restriction, or extreme measures. Her emphasis on learnable principles means clients develop long-term independence rather than dependency on constant coaching.
AGPT Coaching is a strength-focused personal training and coaching business based in Southampton, founded by Amy Richardson. The business specialises in working with women who want to achieve genuine fitness results whilst maintaining balance and avoiding extreme approaches or burnout.
Amy offers a dual-service model: in-person personal training sessions in Southampton and remote online coaching for clients anywhere. Additionally, she provides specialised photoshoot preparation coaching for clients preparing for competitions or professional photography sessions.
What sets AGPT Coaching apart is its holistic philosophy. Rather than pushing restrictive diets or unsustainable training protocols, Amy eliminates complexity and overwhelm, providing education-focused coaching that builds both physical transformation and mental confidence. Her natural bodybuilding background gives her credible expertise in strength and body composition training.
The business leverages multiple touchpoints with clients: a YouTube channel offering free educational content about training and nutrition, partnerships with reputable supplement and nutrition brands (Gold Standard Nutrition, Conteh Sports, The Muscle Shed), and coaching education resources through J3U. These partnerships reinforce her positioning as a knowledgeable professional rather than a generic trainer.
Amy's target audience is women seeking sustainable, evidence-based strength training without shame, restriction, or extreme measures. Her emphasis on learnable principles means clients develop long-term independence rather than dependency on constant coaching.
Services offered
Personal trainingOnline coachingPhotoshoot preparation coachingNutrition guidanceStrength training programmingBody composition coachingEducational content creationCoaching consultation calls