Elevate Fitness Coaching
Personal Trainers
Elevate Fitness Coaching
New Body, Bridport
# Elevate Fitness Coaching
Elevate Fitness Coaching is a specialist fitness coaching business based in Bridport that caters exclusively to adults aged 50 and over. Founded by Luke Hayter, who brings over 15 years of industry experience, the company challenges the notion that turning 50 marks the beginning of decline—instead positioning it as the start of something better.
The business operates the ElevateX coaching programme, a results-driven approach designed to help clients feel 10 years younger, improve strength, move without pain, and enhance overall wellbeing. Rather than adopting a one-size-fits-all approach, Elevate Fitness Coaching recognises that mature clients have diverse needs and preferences.
What sets Elevate apart is its flexibility and personalisation. The business offers three distinct coaching formats: one-to-one personal training for clients seeking focused, distraction-free support; small group personal training for those who thrive in a supportive community environment whilst maintaining individual attention; and online coaching for clients preferring flexibility or those training at their own gym. This tri-option model ensures accessibility regardless of lifestyle, location, or preference.
The company's marketing strategy is sophisticated, offering a free guide titled "How to Feel 10 Years Younger" to capture leads and demonstrate expertise. Luke Hayter's personal investment in the business and its mission—rooted in his own philosophy about ageing—creates authentic, client-centred coaching rather than generic fitness instruction.
Elevate Fitness Coaching is a specialist fitness coaching business based in Bridport that caters exclusively to adults aged 50 and over. Founded by Luke Hayter, who brings over 15 years of industry experience, the company challenges the notion that turning 50 marks the beginning of decline—instead positioning it as the start of something better.
The business operates the ElevateX coaching programme, a results-driven approach designed to help clients feel 10 years younger, improve strength, move without pain, and enhance overall wellbeing. Rather than adopting a one-size-fits-all approach, Elevate Fitness Coaching recognises that mature clients have diverse needs and preferences.
What sets Elevate apart is its flexibility and personalisation. The business offers three distinct coaching formats: one-to-one personal training for clients seeking focused, distraction-free support; small group personal training for those who thrive in a supportive community environment whilst maintaining individual attention; and online coaching for clients preferring flexibility or those training at their own gym. This tri-option model ensures accessibility regardless of lifestyle, location, or preference.
The company's marketing strategy is sophisticated, offering a free guide titled "How to Feel 10 Years Younger" to capture leads and demonstrate expertise. Luke Hayter's personal investment in the business and its mission—rooted in his own philosophy about ageing—creates authentic, client-centred coaching rather than generic fitness instruction.
Services offered
One-to-one personal trainingSmall group personal trainingOnline coachingStrength building programmesPain-free movement coachingEnergy boost coachingFitness assessmentsWeekly check-ins and support