# Custom Physique

Custom Physique is a fitness coaching business based in Kingston upon Thames, serving clients across New Malden, Walton and globally. Founded by a former financial services professional with a background in competitive bodybuilding, powerlifting and duathlon, the business specialises in delivering personalised fitness solutions tailored to individual goals.

The coach works with clients seeking fat loss, muscle gain, sports-specific training and injury rehabilitation. Beyond aesthetic goals, Custom Physique emphasises functional movement screening, injury prevention and prehab work—helping clients improve mobility, performance and longevity so they can move well throughout life. The approach integrates overall health and lifestyle optimisation with cognitive function improvements.

What distinguishes Custom Physique is its dual-service model: one-to-one in-person personal training for those in the local area, combined with global online coaching for remote clients. This hybrid approach means clients receive the same evidenced-based programming and accountability whether training face-to-face or virtually. The coach's decade-long background in insurance claims—requiring analytical and detail-oriented thinking—translates into methodical programme design and thorough client assessment.

The business attracts serious fitness enthusiasts, those recovering from injury, athletes seeking sport-specific conditioning, and individuals prioritising sustainable health improvements over quick fixes. By combining competitive sporting experience with professional rigour, Custom Physique positions itself as a knowledgeable, accountable coaching service rather than a generic gym trainer.