# Owen Gayle | Strength Coach, Southampton

Winning Strength Group UK is a specialist strength coaching and education provider founded on nearly two decades of expertise in athletic performance. Based in Southampton, the business serves strength athletes, competitive lifters, strongman competitors, and strength coaches through a comprehensive ecosystem of coaching, education, and community support.

The operation focuses on delivering results through evidence-based programming and proven methodologies. Their track record speaks notably: athletes coached by Winning Strength have broken multiple world records, and recent successes include podium finishes at Britain's Strongest Man 2025 and European strongman competitions. This tangible success differentiates them from generic fitness providers.

What sets Winning Strength apart is their dual offering model. They serve active athletes through personalised online coaching delivered via a bespoke app, providing advanced programming and 1:1 guidance tailored to individual competition goals. Simultaneously, they educate the next generation of strength coaches through structured online courses, building a global community of over 300 students committed to evidence-based athletic development.

Rather than pursuing broad appeal, Winning Strength targets serious practitioners—those competing at elite levels or seeking to coach them professionally. The business combines practical, results-oriented coaching with educational depth, creating a platform where strength athletes develop faster and coaches deepen their technical understanding. Their international reach and competitive athlete success establish credibility that resonates within specialist strength sports communities.