Elite DMK
Personal Trainers
Elite DMK
Flexion Fitness, Craigavon
# Elite DMK
Elite DMK is a personal coaching business based in Lurgan, Co. Armagh, run by Danny, a coach with over 15 years of experience transforming how clients look, think and feel. The business specialises in one-to-one fitness coaching for men and women of all ages who are serious about making sustainable, meaningful change—not quick fixes or fad approaches.
Danny works exclusively with clients through his flagship 12-week transformation programme, delivering two one-hour bespoke sessions per week at Flexion Gym in Lurgan. Each programme is completely tailored to individual goals, whether fat loss, strength building, improved fitness or increased confidence. Sessions combine structured, challenging workouts with personalised training plans clients follow independently between appointments.
What sets Elite DMK apart is the mindset-focused approach. Beyond physical conditioning, Danny addresses the root causes holding clients back—self-doubt, inconsistency and lack of structure—building better habits and accountability throughout the programme. He draws on experience coaching beginners through to experienced professionals and fellow coaches, bringing depth of knowledge that meets clients where they are and pushes them further. The philosophy prioritises lasting results over perfection, emphasising discipline and long-term behavioural change rather than temporary transformations.
Every client undergoes an initial consultation to ensure alignment between goals, expectations and coaching style before commencing. The business operates from a clear principle: if you're ready to put in the work, Elite DMK provides the tools, support and straight-talking guidance needed to achieve results and maintain them.
Elite DMK is a personal coaching business based in Lurgan, Co. Armagh, run by Danny, a coach with over 15 years of experience transforming how clients look, think and feel. The business specialises in one-to-one fitness coaching for men and women of all ages who are serious about making sustainable, meaningful change—not quick fixes or fad approaches.
Danny works exclusively with clients through his flagship 12-week transformation programme, delivering two one-hour bespoke sessions per week at Flexion Gym in Lurgan. Each programme is completely tailored to individual goals, whether fat loss, strength building, improved fitness or increased confidence. Sessions combine structured, challenging workouts with personalised training plans clients follow independently between appointments.
What sets Elite DMK apart is the mindset-focused approach. Beyond physical conditioning, Danny addresses the root causes holding clients back—self-doubt, inconsistency and lack of structure—building better habits and accountability throughout the programme. He draws on experience coaching beginners through to experienced professionals and fellow coaches, bringing depth of knowledge that meets clients where they are and pushes them further. The philosophy prioritises lasting results over perfection, emphasising discipline and long-term behavioural change rather than temporary transformations.
Every client undergoes an initial consultation to ensure alignment between goals, expectations and coaching style before commencing. The business operates from a clear principle: if you're ready to put in the work, Elite DMK provides the tools, support and straight-talking guidance needed to achieve results and maintain them.
Services offered
One-to-one personal coaching12-week transformation programmesBespoke workout planningFitness assessmentsStrength and conditioningFat loss coachingMindset and habit coachingAccountability support