# Business Description

Cue Wellness is a personal training studio in Cambridge founded by Adi Grinberg, a trainer who transformed her own health journey from being labelled obese to achieving strength and fitness. This personal experience shapes her empathetic approach to coaching clients at every stage—whether they're beginners intimidated by fitness, rebuilding after injury or illness, or refining an existing routine.

The studio operates from 44 Histon Road in Cambridge and offers both in-person training sessions and online coaching, making fitness accessible regardless of location or schedule. Adi creates a welcoming, non-judgmental environment specifically designed for people of all shapes, sizes and ages—moving beyond the intimidating gym culture that deters many from starting their fitness journey.

What distinguishes Cue Wellness is Adi's combination of technical expertise and genuine kindness. Clients consistently praise her patience, personalised programming and ability to make training enjoyable rather than punishing. The studio is well-equipped and professionally run, yet maintains an intimate, encouraging atmosphere.

The business also recognises life circumstances affecting fitness commitment, offering 10% student discounts and a 50% partner discount for bundled sessions. This approach reflects Adi's understanding that fitness sustainability requires removing barriers—financial, psychological and social—rather than demanding willpower alone.