Dan Roberts
Personal Trainers
Dan Roberts
1 Ham Yard, London
# Dan Roberts Group
Dan Roberts Group is a premium wellness and personal training business founded in 2002, based in London with global reach. The company specialises in transforming clients' physiques whilst simultaneously enhancing athletic performance, optimising health markers and improving longevity through personalised coaching.
Operating as a multi-award winning wellness enterprise, Dan Roberts delivers 1-2-1 coaching via Zoom and face-to-face consultations across London and internationally through bespoke retreats. The client roster reflects the calibre of service offered, ranging from royalty and professional athletes to pop stars, fashion models and Hollywood actors—testament to the results-driven approach and discretionary service standards.
What distinguishes Dan Roberts Group is the holistic philosophy underpinning their methodology. Rather than offering isolated fitness programmes, they integrate physical training with mental connection, health optimisation and lifestyle education. This comprehensive approach appeals to discerning individuals seeking transformation beyond aesthetic improvements.
The company operates multiple distinct offerings: signature methodologies including NUK SOO™ (Warrior Fit) and MX™ (Model Workout Club) cater to specific goals and demographics. They've extended their influence through coach education via The Academy, community building through free resources, and strategic hotel partnerships. The 30-day virtual bootcamp democratises access to their expertise, whilst mentoring and masterclasses serve ambitious professionals.
This diversified service model, combined with genuine expertise and an elite client base, positions Dan Roberts Group as a premium wellness provider for clients who demand tangible results alongside professional discretion.
Dan Roberts Group is a premium wellness and personal training business founded in 2002, based in London with global reach. The company specialises in transforming clients' physiques whilst simultaneously enhancing athletic performance, optimising health markers and improving longevity through personalised coaching.
Operating as a multi-award winning wellness enterprise, Dan Roberts delivers 1-2-1 coaching via Zoom and face-to-face consultations across London and internationally through bespoke retreats. The client roster reflects the calibre of service offered, ranging from royalty and professional athletes to pop stars, fashion models and Hollywood actors—testament to the results-driven approach and discretionary service standards.
What distinguishes Dan Roberts Group is the holistic philosophy underpinning their methodology. Rather than offering isolated fitness programmes, they integrate physical training with mental connection, health optimisation and lifestyle education. This comprehensive approach appeals to discerning individuals seeking transformation beyond aesthetic improvements.
The company operates multiple distinct offerings: signature methodologies including NUK SOO™ (Warrior Fit) and MX™ (Model Workout Club) cater to specific goals and demographics. They've extended their influence through coach education via The Academy, community building through free resources, and strategic hotel partnerships. The 30-day virtual bootcamp democratises access to their expertise, whilst mentoring and masterclasses serve ambitious professionals.
This diversified service model, combined with genuine expertise and an elite client base, positions Dan Roberts Group as a premium wellness provider for clients who demand tangible results alongside professional discretion.
Services offered
1-2-1 Personal TrainingNUK SOO™ Warrior FitMX™ Model Workout Club30-Day Virtual BootcampInternational RetreatsMentoring & MasterclassesCoach Education AcademyHotel Partnerships