# Purple Fitness - Cambridge

Charli Wall operates a coaching practice focused on holistic wellbeing for women, combining fitness expertise with mental health specialisation. Originally founded as Cambridge Bootcamps, the business evolved after Charli's personal transformative journey through loss and global travel.

The practice serves women seeking support across interconnected areas: mental health challenges including anxiety and depression, body image concerns, addiction recovery, nutrition and food freedom, and fitness. Charli works specifically with those struggling against diet culture narratives and fatphobia, offering a judgment-free alternative approach.

What distinguishes this business is Charli's lived experience as both entrepreneur and survivor. Rather than prescriptive fitness coaching, she integrates addictions specialism with trauma-informed practice, recognising that physical and mental wellbeing are inseparable. Her methodology prioritises self-worth, resilience and self-acceptance over conventional fitness metrics.

The offering includes one-to-one coaching relationships tailored to individual circumstances. She's also built community through a private Facebook support group creating peer connection across geographical boundaries—a safe space specifically designed to counter diet culture messaging.

Charli's positioning emphasises authenticity and accessibility. Her core message: transformation comes from within, not from external pressure or crisis. She invites women to begin their journey proactively, "come as you are," with her holding the emotional and practical space for meaningful change.