# TrainHer

TrainHer is a women-focused personal training business based at Physica Studio in Bridgend, South Wales. Founded by Heather, a personal trainer who discovered fitness later in life, the business specialises in empowering women through tailored fitness coaching and building sustainable habits that drive real transformation.

The business primarily serves women of all fitness levels—from complete beginners stepping into a gym for the first time to those looking to progress their existing routines. Heather pays particular attention to women navigating peri to post-menopause, recognising the unique physiological and confidence challenges this life stage presents. Her clients range from busy working mothers to women seeking renewed strength and self-belief.

What sets TrainHer apart is Heather's genuine understanding of juggling multiple life demands whilst prioritising personal health. Rather than offering generic programming, she delivers personalised coaching that addresses individual goals, circumstances, and life stages. The business provides flexible delivery options—studio-based sessions at Physica, home training, and online coaching—ensuring fitness fits into real lives, not the reverse. Her holistic approach combines exercise strategy, nutritional guidance, and motivational support, recognising that sustainable transformation requires more than just workouts. Heather's own journey into fitness later in life creates authentic credibility and relatability with clients seeking to challenge their stories and reclaim their potential.