JBS Fitness - Joanna get fit?
Personal Trainers
JBS Fitness - Joanna get fit?
Unit B, Bristol
# JBS Fitness - Business Description
JBS Fitness is a family-run personal training business based at Fitness Foundation in Kingswood, Bristol, offering one-to-one and small-group personal training sessions. Founded by Jo Bryan-Smith in 2020 and now co-run with her husband Jacob Greatrex, the business specialises in inclusive, functional strength and fitness training tailored to individual needs.
Jo, a Level 3 personal trainer and certified StrongFirst kettlebell and bodyweight instructor, established the business following her own transformative fitness journey after experiencing burnout and bacterial pneumonia. Jacob, who spent a decade as a carpenter and builder, has re-qualified as a personal trainer and brings consistent passion for strength coaching to the team.
What sets JBS Fitness apart is their philosophy that fitness should be accessible, sustainable, and genuinely enjoyable. They explicitly reject one-size-fits-all approaches, positioning themselves as "the gateway drug to exercise" for people at any fitness level. Their core beliefs emphasise holistic wellbeing—recognising the interconnection between physical, mental and emotional health—whilst maintaining a down-to-earth, welcoming atmosphere. The business operates from a private shared gym with outdoor training areas, creating flexibility for different seasons and preferences.
Operating in a supportive, real-world environment, JBS Fitness caters to beginners and experienced athletes alike. Their commitment to making strength training accessible and suited to real life, combined with their authentic, family-oriented approach (even their dog Buddy attends sessions), creates a distinct alternative to corporate gym culture.
JBS Fitness is a family-run personal training business based at Fitness Foundation in Kingswood, Bristol, offering one-to-one and small-group personal training sessions. Founded by Jo Bryan-Smith in 2020 and now co-run with her husband Jacob Greatrex, the business specialises in inclusive, functional strength and fitness training tailored to individual needs.
Jo, a Level 3 personal trainer and certified StrongFirst kettlebell and bodyweight instructor, established the business following her own transformative fitness journey after experiencing burnout and bacterial pneumonia. Jacob, who spent a decade as a carpenter and builder, has re-qualified as a personal trainer and brings consistent passion for strength coaching to the team.
What sets JBS Fitness apart is their philosophy that fitness should be accessible, sustainable, and genuinely enjoyable. They explicitly reject one-size-fits-all approaches, positioning themselves as "the gateway drug to exercise" for people at any fitness level. Their core beliefs emphasise holistic wellbeing—recognising the interconnection between physical, mental and emotional health—whilst maintaining a down-to-earth, welcoming atmosphere. The business operates from a private shared gym with outdoor training areas, creating flexibility for different seasons and preferences.
Operating in a supportive, real-world environment, JBS Fitness caters to beginners and experienced athletes alike. Their commitment to making strength training accessible and suited to real life, combined with their authentic, family-oriented approach (even their dog Buddy attends sessions), creates a distinct alternative to corporate gym culture.
Services offered
One-to-one personal trainingSmall-group personal trainingFunctional strength trainingKettlebell trainingBodyweight trainingOutdoor training sessionsInitial fitness consultationsFree trial sessions