# Craig Nicholls Personal Training

Craig Nicholls is a Level 3 personal trainer and Level 4 Strength & Conditioning coach based in Cambridge, offering bespoke fitness coaching to both beginners and experienced athletes. With nearly a decade of professional experience, Craig specialises in building functional fitness that translates to real-world performance and everyday life capability.

His approach draws from extensive expertise across multiple disciplines—strength training, Olympic lifting, cardiovascular conditioning, mobility work, calisthenics and injury prevention. Rather than pursuing aesthetic goals alone, Craig focuses on developing resilient, capable bodies that perform well in sport and daily activities alike. His own athletic background, from competitive basketball through to current ju-jitsu practice, informs his understanding of movement quality and athletic development.

What sets Craig apart is his holistic philosophy around exercise. He positions fitness not as a destination but as a relationship to build—helping clients discover sustainable enjoyment in training rather than viewing it as punishment. This mindset, combined with his diverse movement credentials and hands-on experience coaching across different fitness levels, makes him particularly effective at meeting people where they are.

As a full-time father based locally in Cambridge, Craig brings authentic understanding of balancing serious fitness pursuits with real-life commitments. His mission centres on accessibility—making professional-level coaching available whether you're starting from scratch or pushing athletic boundaries.