Passion Fit
Personal Trainers
Passion Fit
16B Lansdown Pl Ln, Cheltenham
# Passion Fit
Passion Fit is a Cheltenham-based triathlon coaching practice founded by Loren Ward and Tom Ward. They specialise in personalised coaching for triathletes across all levels—from complete beginners and enthusiastic amateurs to serious age groupers and professional competitors.
The business distinguishes itself through a deeply committed, bespoke approach to coaching. Rather than simply providing generic training plans, Passion Fit coaches work with clients as dedicated partners invested in their athletic journey. With intentionally limited coaching slots, each athlete receives genuine attention and engagement, ensuring their programmes reflect individual goals, circumstances and learning styles.
Passion Fit's flexibility makes them accessible regardless of location. They offer both face-to-face coaching for local clients in Cheltenham and remote coaching for those further afield. This hybrid model appeals to distributed athletes who want professional guidance without geographic constraints.
The business positions itself as more than a transactional service—they've built a triathlon community centred on positivity, encouragement and genuine engagement. This emphasis on community and supportive culture resonates with athletes seeking motivation alongside technical coaching expertise.
Their offering suits diverse client profiles: aspiring competitors wanting structured progression, complete newcomers needing foundational guidance, and experienced triathletes pursuing performance optimisation. The emphasis on personalised, attentive coaching rather than volume-based models suggests Passion Fit attracts serious athletes who value quality instruction and genuine coach-athlete relationships.
Passion Fit is a Cheltenham-based triathlon coaching practice founded by Loren Ward and Tom Ward. They specialise in personalised coaching for triathletes across all levels—from complete beginners and enthusiastic amateurs to serious age groupers and professional competitors.
The business distinguishes itself through a deeply committed, bespoke approach to coaching. Rather than simply providing generic training plans, Passion Fit coaches work with clients as dedicated partners invested in their athletic journey. With intentionally limited coaching slots, each athlete receives genuine attention and engagement, ensuring their programmes reflect individual goals, circumstances and learning styles.
Passion Fit's flexibility makes them accessible regardless of location. They offer both face-to-face coaching for local clients in Cheltenham and remote coaching for those further afield. This hybrid model appeals to distributed athletes who want professional guidance without geographic constraints.
The business positions itself as more than a transactional service—they've built a triathlon community centred on positivity, encouragement and genuine engagement. This emphasis on community and supportive culture resonates with athletes seeking motivation alongside technical coaching expertise.
Their offering suits diverse client profiles: aspiring competitors wanting structured progression, complete newcomers needing foundational guidance, and experienced triathletes pursuing performance optimisation. The emphasis on personalised, attentive coaching rather than volume-based models suggests Passion Fit attracts serious athletes who value quality instruction and genuine coach-athlete relationships.
Services offered
One-to-one coachingRemote triathlon coachingFace-to-face coachingTraining plan developmentVirtual coached sessionsBeginner triathlon coachingAge group triathlon coachingProfessional triathlon coaching