Coaching Shore
Personal Trainers
Coaching Shore
22 New Upperton Rd, Eastbourne
# Coaching Shore: Personal Training & Adventure Coaching in Eastbourne
Coaching Shore is an established personal training and performance coaching business based in Eastbourne, led by Matt Shore, who brings over 35 years of competitive athletics and coaching experience. Operating since 2008, the business serves individuals across Eastbourne and beyond, offering a holistic approach to fitness, health and personal development.
The business caters to diverse clientele—from everyday fitness enthusiasts seeking body transformation to competitive athletes, fitness professionals wanting to upskill, and adventure seekers craving outdoor experiences. Matt works with clients through one-to-one sessions, small group coaching and online programmes delivered globally.
What distinguishes Coaching Shore is its multifaceted approach. Rather than offering standard gym training, Matt combines performance coaching with mentorship, helping clients work through physical limitations toward sustainable strength. The business extends into specialist education, providing workshops for personal trainers and gym instructors across the UK. There's also a unique adventure element through Peak Experience UK, offering expertly-led hiking expeditions and mountain challenges that reconnect clients with nature whilst building resilience.
The Macebell Mastery Course demonstrates their commitment to democratising coaching knowledge at accessible price points. Throughout all offerings, there's emphasis on creating tailored programmes addressing individual needs, delivering measurable results grounded in professional expertise rather than generic templates.
Coaching Shore is an established personal training and performance coaching business based in Eastbourne, led by Matt Shore, who brings over 35 years of competitive athletics and coaching experience. Operating since 2008, the business serves individuals across Eastbourne and beyond, offering a holistic approach to fitness, health and personal development.
The business caters to diverse clientele—from everyday fitness enthusiasts seeking body transformation to competitive athletes, fitness professionals wanting to upskill, and adventure seekers craving outdoor experiences. Matt works with clients through one-to-one sessions, small group coaching and online programmes delivered globally.
What distinguishes Coaching Shore is its multifaceted approach. Rather than offering standard gym training, Matt combines performance coaching with mentorship, helping clients work through physical limitations toward sustainable strength. The business extends into specialist education, providing workshops for personal trainers and gym instructors across the UK. There's also a unique adventure element through Peak Experience UK, offering expertly-led hiking expeditions and mountain challenges that reconnect clients with nature whilst building resilience.
The Macebell Mastery Course demonstrates their commitment to democratising coaching knowledge at accessible price points. Throughout all offerings, there's emphasis on creating tailored programmes addressing individual needs, delivering measurable results grounded in professional expertise rather than generic templates.
Services offered
One-to-one personal trainingOnline coaching and remote programmingSmall group coachingBody transformation programmesPerformance coachingEducation workshops for fitness professionalsMacebell Mastery CourseMountain hiking adventures and expeditions