# CMG Coaching Edinburgh

CMG Coaching is an Edinburgh-based personal training business specialising in person-centred, empathetic coaching that prioritises sustainable fitness and wellbeing. Founded by a Level 3 Personal Trainer, CrossFit L2 Coach and Sports Massage Therapist, the business works with clients across all ability levels—from those managing chronic illness and injury to competitive athletes.

What sets CMG Coaching apart is its holistic approach combining strength training with sports massage, rehabilitation, nutrition support and mindset coaching. The trainer's unique dual qualification in both coaching and massage therapy creates a distinctive advantage, enabling deeper understanding of client needs and more effective results. Rather than quick-fix solutions, CMG Coaching builds lasting relationships with fitness, ensuring clients have the knowledge and skills to maintain their progress independently.

The business operates from PureGym Ocean Terminal and CrossFit Luth, delivering group classes and one-to-one sessions. Beyond training, CMG Coaching has cultivated a genuine community of like-minded individuals who support each other both in and out of the gym. Members can engage at their chosen level—from solo training to community events like Ninja Warrior trips and post-class coffee meetups. This organic community approach, underpinned by values of kindness, empathy and mutual encouragement, creates accountability and motivation that extends beyond standard PT relationships.

Ideal clients are those seeking meaningful change who value a supportive, understanding approach to fitness and prefer working with someone who understands both injury recovery and performance goals.