The Badass Rules
Personal Trainers
The Badass Rules
23 Brougham St, Greenock
# The Badass Rules
The Badass Rules is a fitness coaching business based in Greenock that specialises in the 28-day Badass Fit Society programme—a comprehensive lifestyle reboot designed specifically for busy women who reject mediocrity. Rather than peddling another restrictive diet, The Badass Rules combines personalised training plans, flexible nutrition guidance and intensive accountability support to help clients build sustainable fitness habits.
Led by coach Jules, the programme caters to women wanting genuine transformation without sacrificing their social life or spending endless hours in the gym. Members receive custom workout plans (choosing between home-based, gym-based or hybrid approaches), weekly one-to-one reset check-ins every Sunday, and access to an extensive resource library covering recipes, nutrition courses and women's health information.
What sets The Badass Rules apart is its rejection of the "one-size-fits-all" mentality. Workouts span Pilates, yoga, strength training and kettlebell work, all scaled to individual fitness levels. Nutrition support offers flexibility—members can opt into Zone targets, use alternative tracking methods or focus purely on fitness, with absolutely no requirement to count calories or adopt punishing restrictions. The philosophy emphasises building a stronger, happier, healthiest version of yourself where weight loss becomes a natural side effect rather than the primary objective.
The programme demands genuine commitment: showing up for 2-3 weekly workouts, tracking progress honestly and giving the process time. But it explicitly avoids demands to abandon social events or beloved foods.
The Badass Rules is a fitness coaching business based in Greenock that specialises in the 28-day Badass Fit Society programme—a comprehensive lifestyle reboot designed specifically for busy women who reject mediocrity. Rather than peddling another restrictive diet, The Badass Rules combines personalised training plans, flexible nutrition guidance and intensive accountability support to help clients build sustainable fitness habits.
Led by coach Jules, the programme caters to women wanting genuine transformation without sacrificing their social life or spending endless hours in the gym. Members receive custom workout plans (choosing between home-based, gym-based or hybrid approaches), weekly one-to-one reset check-ins every Sunday, and access to an extensive resource library covering recipes, nutrition courses and women's health information.
What sets The Badass Rules apart is its rejection of the "one-size-fits-all" mentality. Workouts span Pilates, yoga, strength training and kettlebell work, all scaled to individual fitness levels. Nutrition support offers flexibility—members can opt into Zone targets, use alternative tracking methods or focus purely on fitness, with absolutely no requirement to count calories or adopt punishing restrictions. The philosophy emphasises building a stronger, happier, healthiest version of yourself where weight loss becomes a natural side effect rather than the primary objective.
The programme demands genuine commitment: showing up for 2-3 weekly workouts, tracking progress honestly and giving the process time. But it explicitly avoids demands to abandon social events or beloved foods.
Services offered
28-day fitness programmepersonalised training plansnutrition coaching with Zone targetshome and gym workout optionsweekly one-to-one accountability check-inson-demand Pilates classesstrength and yoga programmeswomen's health resources