# AlternationPT Business Description

AlternationPT is a specialist fitness coaching business based in Ingatestone, led by Sports Scientist Glenn Branch with over 20 years of industry experience. The company delivers comprehensive training and coaching services tailored to individual goals, from general fitness and weight management to elite athletic performance.

The business serves a diverse clientele, ranging from everyday fitness enthusiasts seeking body composition changes to professional and world-class athletes. Glenn's client roster includes World Champion bodybuilders, World Record-holding powerlifters, successful strongman competitors, professional wrestlers, and boxers.

What distinguishes AlternationPT is its science-based, multi-disciplinary approach combined with personalised coaching methodology. Rather than generic programming, Glenn integrates training prescription with movement analysis, corrective exercise, nutrition coaching, and sports massage therapy. This holistic strategy addresses not just performance outcomes but movement quality and injury prevention.

The business philosophy centres on creating sustainable results through evidence-based practice and coaching styles that prioritise client comfort and confidence. Glenn's credentials span personal training, strength sports coaching, and industry qualifications tutoring/assessment, enabling him to adapt programming across different disciplines and experience levels.

Club3B represents an additional community element, whilst the company also offers staffing opportunities within the fitness industry, reflecting its broader investment in sector development.