Eighty20Lifestyle
Personal Trainers
Eighty20Lifestyle
1-3 Cobb St, London
# Eighty20Lifestyle Business Description
Eighty20Lifestyle, operating under the Gav Gillibrand brand, is a London-based fitness and lifestyle coaching business specialising in weight loss and body transformation for busy professional fathers. The company helps men lose 30lbs in 12 weeks through a comprehensive, psychology-driven approach that extends far beyond basic calorie counting.
The business targets time-pressured professionals who want to become positive role models for their children whilst reclaiming their physique and confidence. This demographic typically lacks the clarity and structure needed to start their transformation journey, despite knowing they need change.
What sets Eighty20Lifestyle apart is its holistic "Fat Loss Code" methodology, which addresses five critical pillars: foundational nutrition, mindset resilience, optimised sleep patterns, high-performance habits, and lifelong mobility. Rather than promoting quick fixes, the programme builds sustainable lifestyle changes designed to foster a lasting relationship with one's body.
The company has established credibility through extensive media features in The Times, ITV, and other major publications, positioning Gav Gillibrand as a recognised authority in the space. The marketing emphasises emotional outcomes—inspiring children, regaining self-love, and becoming the version of oneself that demands excellence—rather than purely aesthetic results.
Lead generation focuses on free resources including a five-day fat loss blueprint and PDF guides targeting busy men, with conversion through one-on-one consultation calls.
Eighty20Lifestyle, operating under the Gav Gillibrand brand, is a London-based fitness and lifestyle coaching business specialising in weight loss and body transformation for busy professional fathers. The company helps men lose 30lbs in 12 weeks through a comprehensive, psychology-driven approach that extends far beyond basic calorie counting.
The business targets time-pressured professionals who want to become positive role models for their children whilst reclaiming their physique and confidence. This demographic typically lacks the clarity and structure needed to start their transformation journey, despite knowing they need change.
What sets Eighty20Lifestyle apart is its holistic "Fat Loss Code" methodology, which addresses five critical pillars: foundational nutrition, mindset resilience, optimised sleep patterns, high-performance habits, and lifelong mobility. Rather than promoting quick fixes, the programme builds sustainable lifestyle changes designed to foster a lasting relationship with one's body.
The company has established credibility through extensive media features in The Times, ITV, and other major publications, positioning Gav Gillibrand as a recognised authority in the space. The marketing emphasises emotional outcomes—inspiring children, regaining self-love, and becoming the version of oneself that demands excellence—rather than purely aesthetic results.
Lead generation focuses on free resources including a five-day fat loss blueprint and PDF guides targeting busy men, with conversion through one-on-one consultation calls.
Services offered
12-week fat loss transformation programmeone-on-one coaching callsmindset and resilience trainingsleep optimisation coachinghigh-performance habit developmentmobility and movement coachingnutrition blueprint creationlifestyle accountability programme