Joanne Groves
Personal Trainers
Joanne Groves
Wellington Rd, London
# Joanne Groves - Movement & Performance Expert
Joanne Groves is a London-based movement specialist who combines expertise in sports science with an innovative, entertainment-driven approach to physical development. She works with athletes, general populations and those seeking injury prevention through engaging, game-based methodologies rather than traditional lecture formats.
Her practice spans four core pillars: speaking at industry conferences and events, educating organisations and institutions, training fitness and health professionals, and authoring resources on movement science. Groves specialises in making evidence-based movement practices accessible and enjoyable, with particular focus on fall prevention, athletic performance enhancement, and injury risk reduction.
What distinguishes Joanne's approach is her philosophy centred on three core values: prioritising client experience through meaningful movement sessions, treating clients as family with genuine care and respect, and grounding all practices in the highest quality research. Rather than delivering dry educational content, she entertainment and gamification to make physical development something people genuinely look forward to.
She serves athletes seeking performance gains, older adults wanting to reduce fall risk, fitness professionals looking to upskill, and organisations needing tailored movement education. Her recent speaking engagements include the HFA Show (Las Vegas, March 2025) and Elevate Arena (London, 2025), whilst her YouTube channel demonstrates her commitment to accessible education.
Groves' methodology proves particularly effective for populations traditionally disengaged from exercise, transforming movement from obligation into enjoyable experience.
Joanne Groves is a London-based movement specialist who combines expertise in sports science with an innovative, entertainment-driven approach to physical development. She works with athletes, general populations and those seeking injury prevention through engaging, game-based methodologies rather than traditional lecture formats.
Her practice spans four core pillars: speaking at industry conferences and events, educating organisations and institutions, training fitness and health professionals, and authoring resources on movement science. Groves specialises in making evidence-based movement practices accessible and enjoyable, with particular focus on fall prevention, athletic performance enhancement, and injury risk reduction.
What distinguishes Joanne's approach is her philosophy centred on three core values: prioritising client experience through meaningful movement sessions, treating clients as family with genuine care and respect, and grounding all practices in the highest quality research. Rather than delivering dry educational content, she entertainment and gamification to make physical development something people genuinely look forward to.
She serves athletes seeking performance gains, older adults wanting to reduce fall risk, fitness professionals looking to upskill, and organisations needing tailored movement education. Her recent speaking engagements include the HFA Show (Las Vegas, March 2025) and Elevate Arena (London, 2025), whilst her YouTube channel demonstrates her commitment to accessible education.
Groves' methodology proves particularly effective for populations traditionally disengaged from exercise, transforming movement from obligation into enjoyable experience.
Services offered
Athletic performance coachingFall risk reduction programmingCorporate movement educationProfessional trainer developmentKeynote speakingEducational content creationInjury prevention consultationGame-based movement design