Naz Performance Personal Training | Old Street
Personal Trainers
Naz Performance Personal Training | Old Street
60-63 Bunhill Row, London
# Naz Performance Personal Training
Naz Performance is a personal training business based in Old Street, London, specialising in body composition transformation for clients who struggle with traditional fitness approaches. Founded by Nazim Ismail, the business focuses on delivering results without requiring extreme dietary restrictions or excessive gym hours.
The business primarily serves time-pressed professionals and fitness enthusiasts who've tried multiple programmes without sustainable results. They attract clients frustrated with their physique, lacking confidence, and intimidated by conventional gym environments. The target audience includes those carrying excess body fat despite previous training attempts, individuals seeking to balance fitness with enjoying their favourite foods, and people with demanding schedules who want efficient training solutions.
What distinguishes Naz Performance is its emphasis on sustainable fat loss through the "shredding protocol"—a methodology allowing clients to maintain dietary flexibility whilst achieving visible results. The trainer explicitly positions himself as approachable and non-judgmental, directly addressing the intimidation factor many gym-goers experience. With over six years' experience transforming more than 100 clients, both online and in-person, Nazim leverages his personal transformation story—from insecurity and low confidence to achieving his fitness goals—to build credibility and connection.
The business combines practical training with psychological support, recognising that body transformation extends beyond exercise. The approach is results-driven yet realistic, acknowledging clients' lifestyle constraints whilst demanding commitment to achieve the "beach body" confidence their target market desires.
Naz Performance is a personal training business based in Old Street, London, specialising in body composition transformation for clients who struggle with traditional fitness approaches. Founded by Nazim Ismail, the business focuses on delivering results without requiring extreme dietary restrictions or excessive gym hours.
The business primarily serves time-pressed professionals and fitness enthusiasts who've tried multiple programmes without sustainable results. They attract clients frustrated with their physique, lacking confidence, and intimidated by conventional gym environments. The target audience includes those carrying excess body fat despite previous training attempts, individuals seeking to balance fitness with enjoying their favourite foods, and people with demanding schedules who want efficient training solutions.
What distinguishes Naz Performance is its emphasis on sustainable fat loss through the "shredding protocol"—a methodology allowing clients to maintain dietary flexibility whilst achieving visible results. The trainer explicitly positions himself as approachable and non-judgmental, directly addressing the intimidation factor many gym-goers experience. With over six years' experience transforming more than 100 clients, both online and in-person, Nazim leverages his personal transformation story—from insecurity and low confidence to achieving his fitness goals—to build credibility and connection.
The business combines practical training with psychological support, recognising that body transformation extends beyond exercise. The approach is results-driven yet realistic, acknowledging clients' lifestyle constraints whilst demanding commitment to achieve the "beach body" confidence their target market desires.
Services offered
Personal training sessionsOnline coachingBody composition transformation programmesNutrition protocol guidanceFlexible dieting supportOne-to-one gym trainingBespoke workout plansConfidence and lifestyle coaching