# OITOO

OITOO is a London-based personal training and injury rehabilitation clinic operating in Mayfair and the City of London. Founded by Rui Reis, the practice specialises in bridging the gap between clinical rehabilitation and fitness coaching, helping clients move better, build strength, and recover from injury with confidence.

The business serves two distinct client groups: fitness enthusiasts seeking personalised strength training and goal-oriented coaching, and individuals recovering from injuries including sciatica, back pain, shoulder injuries, and sports-related conditions. OITOO's approach combines movement science with practical coaching to create sustainable results rather than quick fixes.

What sets OITOO apart is their integrated methodology that doesn't compartmentalise rehab from fitness. Rather than treating injury recovery and strength training as separate disciplines, they seamlessly blend expert rehabilitation techniques with progressive conditioning. Their team comprises qualified professionals who deliver hands-on, unhurried coaching tailored to individual abilities and lifestyle factors.

The practice offers flexibility in delivery—clients can train in-person at their London locations, online from anywhere in the world, or through hybrid arrangements. Wellness assessments form the foundation of their programmes, ensuring personalised programming rather than generic templates. This personalised ethos, combined with their dual expertise in both rehabilitation and performance coaching, positions OITOO as specialists for clients seeking evidence-based training that accounts for injury history or physical limitations whilst still achieving ambitious fitness goals.