Rebecca Fredericks
Personal Trainers
Rebecca Fredericks
6 Addington Rd, London
# Rebecca Fredericks - Hot A.F.
Rebecca Fredericks is a London-based executive coach and registered nutritionist who specialises in helping high-performing women navigate menopause without compromising their ambition or effectiveness. With 13 years' experience working with C-suite leaders and rising stars globally, she's built Hot A.F. as a movement challenging outdated narratives around midlife for women.
Her approach is distinctly different from typical menopause coaching. Rather than framing this life stage as something to merely "cope with," Rebecca positions it as a performance upgrade. She combines science-backed expertise in psychology, nutrition, physiology, and movement with refreshingly honest, attitude-driven messaging. There's no patronising tone or wellness clichés here—just practical strategies grounded in evidence.
The Hot A.F. Power Program integrates psychology, nutrition, tailored movement protocols, and mindset work to deliver measurable, lasting results. Rebecca recognises that ambitious women need solutions that respect their intelligence and drive, not regimens that ask them to slow down or fade into the background.
What truly sets her apart is the intersection of rigorous credentials (BSc Psychology, registered nutritionist, executive coach, breathwork practitioner) with an unapologetic, humorous tone. She speaks directly to women who refuse to let hormonal change diminish their leadership, creativity, or impact. Her signature offering reframes menopause not as decline, but as evolution—where mastery replaces coping.
Rebecca Fredericks is a London-based executive coach and registered nutritionist who specialises in helping high-performing women navigate menopause without compromising their ambition or effectiveness. With 13 years' experience working with C-suite leaders and rising stars globally, she's built Hot A.F. as a movement challenging outdated narratives around midlife for women.
Her approach is distinctly different from typical menopause coaching. Rather than framing this life stage as something to merely "cope with," Rebecca positions it as a performance upgrade. She combines science-backed expertise in psychology, nutrition, physiology, and movement with refreshingly honest, attitude-driven messaging. There's no patronising tone or wellness clichés here—just practical strategies grounded in evidence.
The Hot A.F. Power Program integrates psychology, nutrition, tailored movement protocols, and mindset work to deliver measurable, lasting results. Rebecca recognises that ambitious women need solutions that respect their intelligence and drive, not regimens that ask them to slow down or fade into the background.
What truly sets her apart is the intersection of rigorous credentials (BSc Psychology, registered nutritionist, executive coach, breathwork practitioner) with an unapologetic, humorous tone. She speaks directly to women who refuse to let hormonal change diminish their leadership, creativity, or impact. Her signature offering reframes menopause not as decline, but as evolution—where mastery replaces coping.
Services offered
One-to-one executive coachingGroup coaching programmesNutritional guidance and meal planningMovement and fitness programmingBreathwork and stress managementMindset coachingThe Power Edit newsletter subscriptionAuthor consultations