ROB LANDER CEO
Personal Trainers
ROB LANDER CEO
327 Fulham Rd., London
# Fisikal: Fitness Business Management Platform
Fisikal is a London-based digital platform that transforms how fitness businesses operate and engage their members. Founded by CEO Rob Lander, the company provides comprehensive software solutions designed specifically for the fitness industry, enabling gyms, studios, and leisure centres to modernise their operations across bookings, payments, and member engagement.
The platform serves established fitness operators, from independent studios to large chains like Fitness First, Everyone Active, EOS Fitness, and GymNation. Fisikal addresses the operational complexities of managing both in-club and virtual fitness services in an increasingly hybrid fitness landscape.
What distinguishes Fisikal is its integrated approach to the entire member journey. Rather than offering standalone tools, the platform unifies class bookings, personal training reservations, spot bookings for specialist classes, and events management within a single ecosystem. Members access services via intuitive web and mobile app interfaces, whilst operators gain real-time visibility and control.
The platform also bridges the gap between physical and digital fitness. Members can participate in live-streamed or on-demand classes, tracked alongside in-club activity. The assessment and programming tools enable members to monitor progress independently, supported by professional fitness content and interaction capabilities.
By automating administrative tasks and creating seamless digital touchpoints, Fisikal helps fitness businesses reduce operational friction, increase member retention, and adapt to evolving consumer expectations for flexibility and convenience.
Fisikal is a London-based digital platform that transforms how fitness businesses operate and engage their members. Founded by CEO Rob Lander, the company provides comprehensive software solutions designed specifically for the fitness industry, enabling gyms, studios, and leisure centres to modernise their operations across bookings, payments, and member engagement.
The platform serves established fitness operators, from independent studios to large chains like Fitness First, Everyone Active, EOS Fitness, and GymNation. Fisikal addresses the operational complexities of managing both in-club and virtual fitness services in an increasingly hybrid fitness landscape.
What distinguishes Fisikal is its integrated approach to the entire member journey. Rather than offering standalone tools, the platform unifies class bookings, personal training reservations, spot bookings for specialist classes, and events management within a single ecosystem. Members access services via intuitive web and mobile app interfaces, whilst operators gain real-time visibility and control.
The platform also bridges the gap between physical and digital fitness. Members can participate in live-streamed or on-demand classes, tracked alongside in-club activity. The assessment and programming tools enable members to monitor progress independently, supported by professional fitness content and interaction capabilities.
By automating administrative tasks and creating seamless digital touchpoints, Fisikal helps fitness businesses reduce operational friction, increase member retention, and adapt to evolving consumer expectations for flexibility and convenience.
Services offered
Class booking managementPersonal training booking systemsSpot and room mapping bookingsEvent and workshop managementLive-stream and on-demand video deliveryMember progress tracking and assessmentsPayment processing integrationFitness programming and content delivery