RJ Fitness and Coaching
Personal Trainers
RJ Fitness and Coaching
Newland, Malvern
# RJ Fitness and Coaching
RJ Fitness and Coaching is an award-winning fitness business based in Malvern, Worcestershire, founded by Rachel. The business specialises in helping women over 40 feel confident, capable and connected through outdoor activities and movement.
Rachel works exclusively with women 40+, particularly those who have previously found exercise uninviting or intimidating. The business caters to women who disliked PE at school or found traditional sports unwelcoming, creating an inclusive alternative built on friendship and community rather than competition.
The offering spans both outdoor and indoor activities. Clients can join small women-only group walks on the Malvern Hills, beginner cycling and running programmes, yoga sessions, and the online "Stronger for Longer" club focusing on natural movement and lifestyle integration. Rachel operates a private women-only studio in Malvern for personal training, workshops and small group sessions.
What sets RJ Fitness apart is its emphasis on sociability and shared experience. Activities incorporate tea, cake and genuine conversation alongside fitness. The business organises women-only walking holidays and retreats to destinations including Dartmoor, Wales and Dorset, many selling out to a VIP newsletter audience. Rachel's 20+ years of experience enables personalised programme design while maintaining a nurturing, creative approach that prioritises fun alongside fitness outcomes.
The community-focused model ensures participants aren't simply exercising alone—they're building meaningful connections with likeminded mid-life women throughout Worcestershire.
RJ Fitness and Coaching is an award-winning fitness business based in Malvern, Worcestershire, founded by Rachel. The business specialises in helping women over 40 feel confident, capable and connected through outdoor activities and movement.
Rachel works exclusively with women 40+, particularly those who have previously found exercise uninviting or intimidating. The business caters to women who disliked PE at school or found traditional sports unwelcoming, creating an inclusive alternative built on friendship and community rather than competition.
The offering spans both outdoor and indoor activities. Clients can join small women-only group walks on the Malvern Hills, beginner cycling and running programmes, yoga sessions, and the online "Stronger for Longer" club focusing on natural movement and lifestyle integration. Rachel operates a private women-only studio in Malvern for personal training, workshops and small group sessions.
What sets RJ Fitness apart is its emphasis on sociability and shared experience. Activities incorporate tea, cake and genuine conversation alongside fitness. The business organises women-only walking holidays and retreats to destinations including Dartmoor, Wales and Dorset, many selling out to a VIP newsletter audience. Rachel's 20+ years of experience enables personalised programme design while maintaining a nurturing, creative approach that prioritises fun alongside fitness outcomes.
The community-focused model ensures participants aren't simply exercising alone—they're building meaningful connections with likeminded mid-life women throughout Worcestershire.
Services offered
Women-only group walksBeginner cycling programmesTrail running programmesYoga classesPersonal trainingWalking holidays and retreatsOnline "Stronger for Longer" clubWorkshops