# Fell Fit Coaching

Fell Fit Coaching is a specialist running and strength training business based in Penrith and Kendal, serving fell runners, ultramarathoners and outdoor enthusiasts across the UK. Founded by Jack Oliver, a USECA running coach and qualified Mountaineering Instructor with extensive experience in Lake District fells and mountain terrain, the business combines technical expertise with practical mountain knowledge.

The coaching focuses on three core areas: preparing clients for demanding fell running challenges like the Bob Graham Round, Cape Wrath Trail and Dragon's Back Race; delivering data-driven online running coaching through TrainingPeaks for endurance athletes; and hosting guided running days with expert instruction in mountain safety and trail skills. Jack's background completing solo unsupported winter rounds and climbing in the Alps and Scottish Highlands informs every programme.

What sets Fell Fit apart is the marriage of professional coaching credentials with genuine mountain experience and safety credentials. As a full Mountain Rescue Team member, Jack brings genuine expertise in navigating difficult terrain safely—not merely theoretical knowledge. The 1:2 maximum ratio on guided days ensures personalized attention, whilst specialised skill courses teach navigation, pacing and hill technique specific to fell running rather than generic road coaching adapted for terrain.

The business serves serious runners seeking to elevate their fell running capabilities, athletes preparing for multi-day mountain races, and outdoor enthusiasts wanting to develop technical hill running skills with someone genuinely rooted in the mountains themselves.