# SEVANS TRAINING

Sam Evans is a weightlifting and strength coach based in Peterborough who specialises in coaching calisthenics, pole and hoop training. Through SEVANS TRAINING, Sam offers both in-person coaching and structured online programmes designed for clients at various fitness levels.

The business primarily serves individuals interested in developing foundational strength through bodyweight exercises and circus arts disciplines like pole and hoop work. Sam caters to both complete beginners looking to build confidence and strength from home, as well as those seeking gym-based progression. The coaching approach emphasises descriptive feedback and personalised assessment, as evidenced by the detailed intake form prospective clients must complete.

What sets SEVANS TRAINING apart is the niche combination of weightlifting expertise with circus arts coaching—a relatively uncommon pairing that appeals to a specific audience seeking unconventional fitness training. Rather than generic gym coaching, Sam offers specialised programmes in pole and hoop training, which require technical expertise beyond standard strength conditioning. The business demonstrates accessibility through multiple formats: bespoke one-to-one coaching, structured online programmes via the FITR platform, and branded merchandise, allowing clients to engage at their preferred level. The professional use of assessment forms and structured programming platforms indicates a serious, methodical approach to coaching rather than casual instruction. Sam's active Instagram presence and multi-channel approach through Linktree suggests strong community engagement and modern business practices within the fitness coaching space.