# LV FITT LTD

LV FITT is a personal training and nutrition coaching business based in Rickmansworth, run by Level 3 qualified fitness coach Lawrence Valentine. The business specialises in creating bespoke, tailor-made fitness and nutrition plans that align with clients' individual goals and lifestyles.

Lawrence works with clients seeking weight loss, muscle building, improved general fitness, and enhanced body confidence. He particularly focuses on supporting parents who want to become leaner and stronger whilst managing family commitments. His methodology is underpinned by the FITT principles—Frequency, Intensity, Time and Type—ensuring scientifically-informed training programmes.

What distinguishes LV FITT is the personalised approach combined with practical nutrition guidance. Rather than generic programmes, Lawrence develops customised plans incorporating easy-to-follow nutritious recipes and structured training combining strength and cardio work. He emphasises functional fitness that supports everyday life, not just aesthetic goals.

The business targets individuals ready to prioritise their physical and mental wellbeing, offering both in-person and online coaching options. Lawrence's philosophy centres on helping clients enjoy the fitness journey whilst achieving sustainable results. The free Kickstart Call removes barriers to engagement, allowing potential clients to discuss their specific needs before committing.

LV FITT positions itself as an accessible, approachable alternative to generic gym memberships, with a coach who understands real-life constraints and delivers accountability alongside expertise.