# Empirical Fitness

Empirical Fitness is a personal training and group fitness service based in Saint Ives, Cornwall, founded by Will Nankervis, an ex-Royal Marine. The business caters to individuals across the fitness spectrum—from complete beginners seeking to improve their appearance and confidence to experienced athletes pursuing specific performance goals.

Will's coaching philosophy centres on making fitness sustainable and integrated into everyday life, rather than an all-consuming pursuit. He emphasises that visible, lasting results don't require obsessive gym time, but rather effective training combined with sensible nutrition advice focused on clean eating rather than restrictive diets.

What distinguishes Empirical Fitness is the dual focus on technique and results. Will provides meticulous attention to form and posture, ensuring clients train safely whilst building knowledge of proper training methods. This is particularly valuable for newcomers who need foundational guidance. His sessions are bespoke, whether delivered as 1:1 or 2:1 personal training, and group classes are deliberately tailored to accommodate varying fitness levels within the same session.

The group classes themselves stand out through their variety and versatility. Using kettlebells, medicine balls, tyres, resistance bands and other quality equipment, sessions blend strength training, high-intensity interval training and stretching. This comprehensive approach, coupled with Will's military background and evident commitment to client accountability, creates a results-oriented environment where hard work is matched with professional expertise and personalised programming.