# Be Better Personal Training Description

Be Better Personal Training, based in Warwick, is a specialised coaching service led by Jacob, a personal trainer with over 13 years' experience in health and wellbeing. The business serves clients seeking sustainable weight loss, body toning, and meaningful fitness transformation rather than quick fixes.

Jacob's distinctive approach centres on behaviour change and habitual lifestyle modification. Rather than restrictive dieting, he emphasises whole food nutrition with a focus on consuming at least 20 different plant varieties weekly to optimise energy, recovery, and long-term health outcomes. This philosophy reflects his belief that true transformation emerges from sustainable practices rather than temporary measures.

What sets Be Better apart is Jacob's credible athletic pedigree. He's completed an Ironman triathlon, run a 100km ultramarathon, achieved an 18:24 5km personal best, and placed 5th in the U23 National Kayak Marathon Championships. He also cycles competitively with Warwick Lantern Rouge Cycling Club. This genuine expertise in discipline and mindset translates directly into his coaching philosophy—he understands what achieving ambitious goals demands and applies that same rigour to client transformations.

The business operates early mornings (6am-9am) Monday to Friday from Banbury Road, Warwick, accommodating clients before their working day. Jacob offers flexible training packages and a complimentary 45-minute taster session, ensuring prospective clients experience his coaching style before committing.