# EMF Coaching

EMF Coaching, based in Winchester, is a strength training coaching business that goes far beyond traditional gym programming. Founded by Ellen Fitzgibbons, the company specialises in helping people—particularly women—build physical strength alongside genuine confidence and self-belief.

The business serves individuals at all levels, from beginners to experienced lifters who want structured, expert guidance rather than generic workout plans. What truly sets EMF Coaching apart is its holistic approach: coaching extends beyond the gym floor to encompass habit stacking, lifestyle changes, and the often-overlooked psychological aspects of fitness. Ellen's background with coeliac disease informs her philosophy that self-advocacy and prioritising your own wellbeing isn't selfish—it's essential.

The coaching philosophy directly challenges women who habitually put themselves last. Rather than simply prescribing exercises, Ellen works with clients on boundary-setting, speaking up for their needs, and recognising that showing up for themselves is an act of self-respect. This positions strength training as a vehicle for broader life transformation: growing stronger instead of shrinking to fit in.

Ellen offers personalised support with a results guarantee—clients who don't achieve their desired outcomes receive a full refund. This confidence in her methodology reflects genuine expertise and commitment. The community aspect is equally important; clients aren't isolated but part of a supportive network of like-minded individuals.