# Cadence General Ltd

Cadence General Ltd is a sports performance company based in Wokingham that specialises in athlete development through scientifically-informed training methods. Led by head coach Richard King, a former Swindon Academy footballer with a BSc in Strength & Conditioning and over a decade of sprinting experience, the company works with athletes across multiple sports—from youth level to professional and Olympic standard.

The business serves competitive athletes seeking to improve performance, alongside fitness enthusiasts aiming to optimise their training. Their approach challenges conventional wisdom by combining academic rigour with practical experience, emphasising patience, clear communication and meticulous attention to detail.

What sets Cadence General apart is their systematic three-stage methodology: Observe (screening and profiling athlete capabilities against sport-specific demands), Design (creating tailored interventions), and Monitor (continuous retesting and reprogramming). They employ Cadence AI, a gold-standard screening tool that develops personalised programmes, distinguishing them from generic coaching. Richard King's credibility—built on studying alongside the UK's top coaches and working across elite sports environments—provides reassurance of evidence-based practice.

Their diverse service offerings cater to different needs: one-to-one athletic programming, performance testing, group training sessions, and business consultations. Testimonials from international athletes, footballers and rehabilitation specialists highlight their capacity to bridge theory and practical application, creating measurable improvements whilst building client confidence and long-term fitness autonomy.